Privacy Policy

Last Updated: June 23, 2026

ProAct Group operates the website https://construction.proactgroup.ca/ and provides construction, maintenance, waterproofing, restoration, landscaping, and related services to building owners and construction professionals across the Greater Toronto Area (GTA) and Ontario.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, request a quote, contact us, or otherwise engage with our Services. This Policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy legislation.

By using our Site or submitting information to us, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or submit information to us.

1. Who We Are

ProAct Group 10271 Yonge Street — Suite 330 Richmond Hill, Ontario

Phone: (289) 819-6733 Email: inquiries@activcon.com

2. Information We Collect

We collect information in the following ways:

2.1 Information You Provide Directly

When you fill out our “Request a Quote” form, contact form, or otherwise communicate with us (by phone, email, or in person), we may collect:

First and last name
Email address
Phone number
Project details, including descriptions of your property, project scope, timelines, and budget considerations
Property address or job site location (where provided)
Any other information you choose to include in correspondence with us

2.2 Information Collected Automatically

When you visit our Site, certain information may be automatically collected through cookies, log files, web beacons, and similar technologies, including:

IP address
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring/exit pages
Date and time of visits
General geographic location (city/region level, derived from IP address)

2.3 Information from Third Parties

We may receive information about you from third parties, such as:

Marketing and advertising platforms (e.g., Google Ads, Meta/Facebook) if you arrive at our Site through an ad campaign
Review platforms (e.g., Google Reviews) where you have left feedback about our Services
Referral partners, subcontractors, or other businesses who refer you to us for services

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to quote requests, inquiries, and customer service needs
To prepare and provide project estimates, proposals, and contracts
To schedule, manage, and deliver construction, maintenance, and related Services
To communicate with you about your project, including updates, scheduling, and invoicing
To maintain business records, including for accounting, insurance, and WSIB compliance purposes
To improve our Site, Services, and customer experience
To send you promotional materials, newsletters, or service updates, where you have consented to receive them (and you may opt out at any time)
To comply with legal, regulatory, insurance, or contractual obligations
To detect, investigate, and prevent fraudulent activity or misuse of our Site
To enforce our Terms & Conditions and protect the rights, property, or safety of ProAct Group, our clients, employees, or the public

We do not use your personal information for any purpose materially different from those described above without obtaining your consent.

4. Legal Basis for Processing (Consent)

We collect and use your personal information based on:

Your consent, which you provide when submitting a form, requesting a quote, or otherwise voluntarily providing information to us
Performance of a contract, where processing is necessary to provide Services you have requested or agreed to
Legitimate business interests, such as maintaining accurate business and project records, and improving our Services
Legal obligations, such as compliance with WSIB, tax, insurance, and other regulatory requirements applicable to construction businesses in Ontario

You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us at inquiries@activcon.com. Please note that withdrawing consent may affect our ability to provide certain Services to you.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

5.1 Subcontractors and Trade Partners

We may share relevant project details with subcontractors, equipment suppliers, material suppliers, or trade partners who are engaged to help complete your project.

5.2 Service Providers

We work with third-party service providers who perform functions on our behalf, including:

Website hosting and maintenance providers
Form/CRM and email communication platforms
Accounting and invoicing software providers
Payment processors
Marketing and analytics platforms (e.g., Google Analytics)

These providers are only permitted to use your information to perform services for us and are required to maintain the confidentiality and security of your information.

5.3 Legal and Regulatory Requirements

We may disclose your information where required by law, regulation, court order, or governmental request, or where we believe disclosure is necessary to:

Comply with legal process
Protect the rights, property, or safety of ProAct Group, our clients, employees, or the public
Investigate fraud, safety, or security issues
Enforce our Terms & Conditions

5.4 Business Transfers

If ProAct Group is involved in a merger, acquisition, sale of assets, or similar transaction, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information where required by law.

5.5 Insurance and WSIB

As required for bonded, insured, and WSIB-covered work, relevant information may be shared with insurers, bonding companies, or WSIB as necessary to maintain coverage and comply with reporting obligations.

6. Cookies and Tracking Technologies

Our Site may use cookies and similar tracking technologies to enhance your browsing experience, analyze Site traffic, and support marketing efforts.

Types of cookies we may use:

Essential cookies — necessary for the Site to function properly (e.g., form submission)
Analytics cookies — help us understand how visitors use our Site (e.g., Google Analytics)
Marketing/advertising cookies — used to deliver relevant advertising and measure campaign performance (e.g., Google Ads, Meta Pixel)

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our Site.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, after which it is securely deleted, destroyed, or anonymized. Our standard retention periods are as follows:

Quote requests and inquiries that do not result in a signed project: Retained for twelve (12) months from the date of inquiry, then securely deleted.
Active and completed project records (including client contact information, contracts, invoices, and correspondence): Retained for seven (7) years from project completion, in accordance with Canada Revenue Agency (CRA) record-keeping requirements for tax and accounting purposes.
WSIB and insurance-related records: Retained for a minimum of seven (7) years, or longer where required by WSIB, our insurers, or applicable law.
Marketing email subscribers: Retained until you unsubscribe or until 24 months of inactivity (no email opens or clicks), whichever comes first.
Website analytics data: Retained for up to 26 months in accordance with standard Google Analytics retention settings.
Job applications and employment-related inquiries: Retained for twelve (12) months from the date of application, unless hired, in which case retention follows our employee record-keeping obligations under Ontario employment law.

Where personal information is no longer required for these purposes, and we are not legally obligated to retain it, we will securely delete, destroy, or anonymize it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

Secure website hosting and SSL encryption for data transmitted through our Site
Restricted internal access to personal information on a need-to-know basis
Secure storage of physical and digital business records

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access — request a copy of the personal information we hold about you
Correction — request correction of inaccurate or incomplete information
Withdrawal of consent — withdraw consent to our collection, use, or disclosure of your information (subject to legal or contractual restrictions)
Deletion — request deletion of your personal information, subject to our legal and business record-keeping obligations
Opt-out of marketing — unsubscribe from promotional emails at any time using the unsubscribe link provided, or by contacting us directly

To exercise any of these rights, please contact us at:

Email: inquiries@activcon.com Phone: (289) 819-6733

We will respond to your request within thirty (30) days of receipt, in accordance with PIPEDA. If we require additional time, we will notify you of the extension and the reason for it within the initial 30-day period.

10. Third-Party Links

Our Site may contain links to third-party websites, plugins, or services (such as social media platforms, review sites, or supplier websites). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

11. Children’s Privacy

Our Site and Services are intended for adults and businesses operating in the construction and property management industries. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised Policy on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically. Your continued use of our Site or Services after changes are posted constitutes your acceptance of the revised Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

ProAct Group 10271 Yonge Street — Suite 330 Richmond Hill, Ontario

Phone: (289) 819-6733 Email: inquiries@activcon.com

If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada (OPC) at www.priv.gc.ca for further guidance regarding your privacy rights under PIPEDA.